Selasa, 03 Desember 2019

SEHATBOX

Sehatbox comes to offer a solution to anybody who wants to have a healthy life, but at the same time are having a very high work intensity, so they cannot provide themselves with healthy food. Sehatbox is a food catering which specializes in providing healthy food, Sehatbox has 9 special menus: Shirataki Salmon, Fried Red Rice, Chicken Soto + Red Rice, Chicken Teriyaki, Cah Baby Kalian, Red Rice Onigiri, Chicken Kalisan, Stir-fry Chayote, and Fried Baby Potato.

The benefits of setting up a business:
Business culinary offers a variety of great advantages for the owner and at the same time for the community and environment that participate as well. Business owners can provide employment for those young people who have not yet found work. Especially young people who are interested in culinary. The benefits here are divided into two, namely economic benefits and social benefits.


Economic benefits:

  • Get a big profit.
  • Offering products at affordable prices.
Social benefits:
  • Facilitate the community in finding healthy and tasty food
  • Make it easy for vegetarians and veganists to find foods that fit their tastes.
  • Providing alternatives for diet beginners and the general public who want to try healthy foods with low calories. 
And as for the target market, we are targeting this product to a worker that live and work in Jakarta. Why Jakarta? Because we see the economic potential of the city of Jakarta is very high and will produce substantial results as well. In addition, our target market is people who are on a diet, and those who have an interest in low-calorie foods. The main thing that we pay attention to and prioritize on is service, product completeness and cleanliness will be our priority.

The strength of our product is seeing the rise of low-calorie food lovers makes the demand for healthy food for the diet increases. Opportunities for catering to diets and healthy foods with low calories become very large because their need for good, delicious and healthy food will increase and market demand will continue to increase.

The weakness of our product is Healthy food certainly won't use preservatives. To improve the level of health and hygiene, we strongly avoid chemicals, so that Sehatbox food ingredients will be easily stale, and will only last for 12 hours.

Product Capital :
1. Shirataki Salmon 
- Shirataki Salmon
- Shirataki Noodle: Rp.7000 / pack
- Sesame oil: Rp.25,000 / bottle
- Teriyaki Sauce: Rp.10,000 / bottle
- Roasted Nori: Rp.6000 / pack
- Tobiko: Rp.150,000 / 500gr
- Salmon: Rp.200,000 / 1kg
- Kitchen Salt: Rp. 10,000 / 2pack
- Mayonnaise: Rp. 60,000 / 1kg

2. Red Fried Rice
- Olive Oil: Rp.60,000 / 500gr
- Shallots: Rp.30,000 / kg
- Garlic: Rp.30,000 / kg
- Red Chili: Rp.40,000 / kg
- Red rice: Rp.60,000 / 2kg
- Chicken Egg: Rp. 23,000 / kg
- Kitchen Salt: Rp. 10,000 / 2pack
- Sweet Soy Sauce: Rp.24,000 / 600ml

3. Chicken Soto + Red Rice
- Chicken: IDR 30,000 / kg
- Tomatoes: Rp.5000 / kg
- Leek: Rp.14,000 / kg
- Lemongrass: Rp.15,000 / kg
- Orange Leaves: Rp.25,000 / kg
- Pepper Powder: Rp.10,000 / 12 sachets
- Coriander powder: Rp.7000 / 40gr
- Kitchen Salt: Rp. 10,000 / 2pack
- Olive Oil: Rp.60,000 / 500gr
- Shallots: Rp.30,000 / kg
- Garlic: Rp.30,000 / kg
- Candlenut: IDR 45,000 / kg
-Turmeric: IDR 13,000 / kg
- Red rice: Rp.60,000 / 2kg

4. Teriyaki chicken, Cah Baby Kailan, and Onigiri Red Rice
- Chicken: IDR 30,000 / kg
- Bombay Onions: Rp. 20,000 / kg
- Garlic: Rp.30,000 / kg
- Margarine: Rp.11,000 / kg
- Teriyaki Sauce: Rp.10,000 / bottle
- Sweet Soy Sauce: Rp.24,000 / 600ml
- Red rice: Rp.60,000 / 2kg
- Roasted Nori: Rp.6000 / pack
- Baby Kailan: Rp. 18,000 / kg
- Red Chili: Rp.40,000 / kg

Kalasan chicken, sauteed chayote, and steamed baby potato
- Chicken: IDR 30,000 / kg
- Coconut water: 7000 / fruit
- Garlic: Rp.30,000 / kg
- Lemongrass: Rp.15,000 / kg
- Salam leaves: Rp.7000 / bunch
- Galangal: Rp.17,000 / kg
- Ginger: Rp.50,000 / kg
- Coriander powder: Rp.7000 / 40gr
- Brown Sugar: Rp. 18,000 / kg
-Kitchen Salt: Rp. 10,000 / 2pack
- Shallots: Rp.30,000 / kg
- Garlic: Rp.30,000 / kg
- Red Chili: Rp.40,000 / kg
- Pumpkin Siam: Rp.8000 / kg
- Baby potatoes: Rp.13,000 / kg

Food Box: Rp.900 / piece
Plastic Cutlery: Rp.9000 / 100piece
Paper Bag: Rp.1,500 / piece


Financial Plan Analysis
Cost planning
Daily production costs:

1. Shirataki Salmon
- Shirataki Noodle: Rp.7000 / pack
- Sesame oil: Rp.25,000 / bottle
- Teriyaki Sauce: Rp.10,000 / bottle
- Roasted Nori: Rp.6000 / pack
- Tobiko: Rp.150,000 / 500gr
- Salmon: Rp.200,000 / 1kg
- Kitchen Salt: Rp. 10,000 / 2pack
- Mayonnaise: Rp. 60,000 / 1kg

The total cost of raw materials is IDR 468,000
Projected Sales 25box / day = IDR 1,000,000
Net profit = IDR 1,000,000 - IDR 468,000 = IDR 532,000
So, the net profit per day that will be received from the sale of shirataki salmon is Rp. 532,000.

2. Red Fried Rice
The total cost of raw materials is Rp. 277,000
Projected Sales 25 boxes / day = IDR 1,000,000
Net profit = IDR 1,000,000 - IDR 277,000 = IDR 723,000
So, the net profit per day that will be received from the sale of brown fried rice is Rp. 723,000.

3. Chicken Soto + Red Rice
The total cost of raw materials is IDR 354,000
Projected Sales 25 boxes / day = IDR 875,000
Net profit = IDR 875,000 - IDR 354,000 = IDR 521,000
So, the net profit per day that will be received from the sale of chicken soup + red rice IDR 521,000.

4. Chicken Teriyaki, Cah Baby Kailan, and Onigiri Red Rice
The total cost of raw materials is IDR 249,000
Projected Sales 25 boxes / day = IDR 1,000,000
Net profit = Rp 1,000,000 - Rp 249,000 = Rp 751,000
So, the net profit per day that will be received from the sale of chicken teriyaki, baby kailan cah, and onigiri brown rice is Rp. 751,000.

5. Kalasan Chicken, Sauteed Pumpkin Siamese, and Steamed Baby Potato
The total cost of raw materials is Rp. 295,000
Projected Sales 25 boxes / day = IDR 1,000,000
Net profit = IDR 1,000,000 - IDR 295,000 = IDR 705,000
So, the net profit per day that will be received from the sale of kalasan chicken, sauteed chayote, and steamed baby potato is Rp. 705,000



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